Responsible Use of AI in Recreation and International Events

UUBS. (Photo: Nigel McDowell/Ulster University)

Aspiring to

World Class Scholarship

Emerging research, academic excellence, global reach.


Read more about current and previous projects that our particiants have contributed to.

Practical Applications of novel techniques and technologies.

Enabling new channels for co-creation between organisers and participants using digital technology respectfully.

In the News

Impact Excellence Award for work with internationally famous motorsport event.

North-West 200 Fan-Driven

Bringing ‘fan driven’ virtual road racing to the NW200 in the face of COVID 19.

International Festivals

Studying one-off and recurring cultural events around the world.