Dr Nicole Ferdinand

UUBS. (Photo: Nigel McDowell/Ulster University)

Dr Ferdinand is Senior Lecturer in the Faculty of Management. She teaches, consults and publishes within the areas of festival and event management, international marketing and business strategy. She is particularly concerned with how festival organisations use networks to move through international markets and respond to local policy conditions. Currently, she is leading the Carnival University, funded by Bournemouth University’s Centre for Excellence in Learning, as part of her BU Learning and Teaching award for 2017/18. It focuses on engaging members of the public with Caribbean Carnival research.

Dr Ferdinand is a regular keynote speaker and presenter for public and private sector organisations, which have included: Meeting Professionals International (Finland Chapter), Meeting and Events Australia and the Victoria and Albert Museum. Topics on which she provides expertise range from event management and evaluation to Caribbean carnivals and other diaspora festivals. She holds a PhD in Culture, Media and the Creative Industries from King’s College London, an MSc in Marketing and a BA in English both from the University of the West Indies, St. Augustine. She is very interested in working with colleagues in other disciplines such as urban geography, cultural and media studies and international business.

  • Actor Network Theory
  • festival
  • Festivalscape
  • Notting Hill Carnival
  • politics



Social Network Analysis

Electronic Word of Mouth

Digital Marketing

Text Analysis


Events Management


project management

Mixed research

Social Network Analysis


Community of interest



Social network analysis


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